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Books
The world is moving from the phase of industrialism to informationalism at a fast pace. Many advanced nations are struggling with the changes involved. Allocation of resources to create innovations seems to be the standard approach to such challenges. This, however, seems an unlikely solution. Intellectual capital is the key resource for competitive advantage in the information society. Networking, collaborating with other companies and forming strategic alliances, even with competitors, is vital. Such strategies create new advanced product concepts and value propositions, which make it possible to capitalize on otherwise unattainable opportunities. New market segments are evolving while also becoming smaller. Strategy in this new marketing world of informationalism is more important than ever. Having an excellent strategy is fundamental, but so too is the execution of the strategy. Enabling the stakeholders in this era of informationalism to fully implement the strategies is becoming the key to success. The emergence of the Internet has had a profound impact at many levels in our society and marketing is no exception. Electronic marketing provides opportunities not yet fully comprehended in the corporate world. Collaboration, the use of information and knowledge, and the advanced use of E-Marketing are moving the world towards a new age of marketing, which can be called Immersive* Marketing. It is time to get onboard. You find the Electronic Brochure from here and the Table of Contents from here in pdf-format or in html-format. You can find the Electronic Appendixes from here. The books is used in the new MatrixMBA-program. * plunge into something that surrounds or covers |
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