Haverila Matti: Marketing in the Digital and Information Age: Strategies and Tools for the Global Networked Economy. Infacs Oy. 1.painos. Tampere. 2004. ISBN 951-96765-4-6.

Elektroniset liitteet:

1. Non-disclosure agreement

2. Business Case example

3. Executive summary example

4. An example of a product delivery road map.

5. An example of a financing profile

6. A sample of Table of Contents of a Business Plan

7. A typical MRD document

8. Marketing Requirements for Conductor Plug-ins

9. Self-assessment of best practices in NPD

10. The categories of European Innovativeness Survey (EIS) indicators

11. Data mining: A case example

12. Readiness assessment for strategic alliances

13. Memorandum of Understanding

 

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