Books

Haverila Matti: The Role of Marketing when Launching New Products into the International Markets: A Empirical Study in Finnish High-Technology Companies. Tampere University of Technology. Tampere. 1995. ISBN 951-722-421-4.

Keywords

Marketing methods, high technology, new products, export, marketing mix, market entry strategies, channels of distribution, Finnish, experience effects, international markets.

Abstract

The purpose of this research was to identify the marketing methods, which are used by Finnish high technology companies when exporting new high technology products into the foreign markets and to assess the perceived effectiveness of these methods as regard to the predetermined objectives of the company. A field study with questionnaires sent to the respondents was conducted in early 1995.

The various parts of the dissertation you can find behind the following links:

Abstract

Chapter 1: Introduction

Chapter 2: Review of literature: General Theoretical Foundation of the Research

Chapter 3: Review of Literature: High Technology Products and International Marketing

Chapter 4: Empirical Methodology of the Research

Chapter 5: Data Analysis and Findings

Chapter 6: Summary Conclusions and Findings

References