Books

1. Haverila Matti: Marketing in the Digital and Information Age: Strategies and Tools for the Global Networked Economy. Infacs Oy. 1.painos. Tampere. 2004. ISBN 951-96765-4-6.

You can find a more detailed description of the book from here. The book is targeted at the following target audiences:

To the upper, marketing & sales, production and R&D management of technology companies.

As learning material in MBA and equivalent programs.

Book is also used in the newly established MatrixMBA-program.

2. Uusi-Rauva Erkki, Haverila Matti, Kouri Ilkka, Miettinen Asko: Teollisuustalous. Infacs Oy. 6. painos. Tampere. 2010. ISBN 978-951-96765-6-2. (in Finnish)

Teollisuustalous is the leading business book in Universities of Technology and Polytechnic Universities in Finland. The latest 5th edition will be published in January 2010.

More information about this book from here!

3. Haverila Matti: The Role of Marketing when Launching New Products into the International Markets: A Empirical Study in Finnish High-Technology Companies. Tampere University of Technology. Tampere. 1995. ISBN 951-722-421-4.

You can find a more detailed description of the book from here.